Services | Amelie Ocana Consulting

USA Brand Strategy

The US market is vast and full of opportunities, but I’ve learned that what works in another market doesn’t always translate to another market.

As a French-American, I’ve grown up navigating both worlds. I know what grabs attention in the US, where brands should focus depending on their goals, and how to craft creative campaigns and digital experiences that actually connect with the target market.

I help brands figure out where to invest their energy, how to position themselves, and the approaches that will make their presence in the US feel authentic, smart, and sustainable.

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Product Management

Want to launch a new digital product or optimize your existing experience? As a product manager, I've helped brands successfully build and scale digital products, increasing their revenue by $30M by aligning strategy, design, and functionality around customer needs.

I’ll guide you through the complexities of product development: prioritizing features, coordinating teams, and ensuring delivery of user-friendly experiences that drive growth and impact.

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French Brand Strategy

Working with US brands expanding abroad, I quickly saw a pattern: success at home doesn’t automatically translate to success in France. Messaging can feel off, digital experiences miss the mark, and connecting with French customers takes more nuance than most brands expect.

That’s why I help US brands find the right way to tell their story, ensuring messaging that resonates, that online experiences are seamless and localized, and that growth is built on a foundation that lasts.

Having worked with both sides, I bridge the gap between American strategies and French expectations. I handle the details, from localization to compliance, so you can focus on what matters: building your brand in France and growing it with confidence.

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Digital Strategy

Want to strengthen your digital presence or take your brand into a new market? I help brands craft tailored strategies that connect with customers and drive measurable results.

From refining user journeys to optimizing online experiences, I’ll guide you through the digital landscape to maximize visibility, engagement, and growth, while ensuring your brand stays true to its identity.

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